Track where landing-page leads came from
Use campaign parameters so each CRM lead retains its marketing source.
Before you start
- Campaign URL — Use a URL containing the campaign parameters supplied by your marketing platform.
Follow these steps
- 1
Send traffic to the landing page
Link Facebook Ads, Google PPC, email campaigns or other activity directly to the page.
- 2
Include attribution values
Use supported UTM values and click identifiers where available.
Expected resultThe landing page opens with attribution in the URL. - 3
Submit the enquiry
The attribution values are stored with the created Lead.
Expected resultThe CRM Lead shows where the enquiry originated.
Expected result
When you have finished
Captured leads retain useful campaign attribution.
Troubleshooting
Attribution is empty
Check the campaign URL includes the expected values and redirects preserve them.